About The Course

Entrepreneurship Masterclass
A Comprehensive Guide to Launching and Scaling Your Business
Course Overview

This course offers a complete roadmap to entrepreneurship, guiding you from the initial concept to the successful launch, and scaling of a business. Each section includes in-depth lessons, action steps, examples from real businesses, and templates for practical application.

CURRICULUM

Opening Introduction. Are You Ready?

• The Cupcake Analogy

Imagine building your business as if you’re crafting the perfect cupcake. At the bottom, you have the cake base—a rich, dense layer that’s the true foundation of your success. This cake layer is where all the magic begins. It’s the late nights and early mornings, the endless hustle, the sacrifices, the worry, the little pay, and the dreams that kept you going when the going got tough. Every ounce of hard work is baked right into this layer, forming a solid foundation that can support everything else.

Now comes the fun part—the frosting. This delicious, creamy layer is where you start to taste the rewards of your hard work. It’s the sweet, well-deserved taste of success, where you see growth, expansion, and new possibilities. Suddenly, the security and prosperity you dreamed of are right there, deliciously within reach, making all those long hours feel worthwhile.

And what about that cherry on top? That’s you—finally enjoying the fruits of your labor, standing proudly atop your creation. This is your moment to savor every bit of success, to look back on the journey, and to celebrate all that you’ve built. You’re the finishing touch, the sparkle, the final flourish on a business that you created from scratch.

So, here’s to your cupcake journey! The foundation, the sweetness, and finally, the joy of knowing it was all worth it!

Module 1: What It Takes to Be a Successful Entrepreneur

• Mini Mod 1: The Young Visionaries. Lessons from the World’s Youngest Entrepreneurs.
• Mini Mod 2: Entrepreneurship Later in Life.

Module 2: What Are You Selling?

• Mini Mod 3: Starting a Fashion Brand & Building Your Path to Success

Module 3: Crafting a Comprehensive Business Plan

• Mini Mod 4: Wicked Good Cupcakes and Its Royalty Deal. Is a Royalty Deal Right for You?
• Mini Mod 5: Sprinkles Cupcakes and Candace Nelson

Module 4: Understanding Your Customers, the Cornerstone of Business Success

Module 5: Brand Identity, Social Media, and Marketing

• Mini Mod 6: Gordon Ramsey

Module 6: Your Employees & How to Create a Badass Team

• Mini Mod 7: Navigating the Pros and Cons of Family Businesses.
• Mini Mod 8: Who Uses Headhunters and Why? Understanding the Role of Recruitment Agencies.

Module 7: Financial Management, Profit and Loss Analysis, and the Importance of Forecasting and Inventory Supply Chains

• Mini Mod 9: Basic Business Terminology

Module 8: Launch Preparation and Customer Service. How to attract, maintain, and retain customers.

There are additional resources, mini modules, quizzes, video lessons featuring Tracey and some amazing guest instructors, and so much more!